How Well Do You Know Your Industry?

If we put you on the spot right now & ask you about the sales, consumers, trends, official bodies, market space in your industry – how confident do you feel that you could respond? It’s often research and understanding that many speakers, authors & coaches overlook or skip as they just want to jump straight…

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Creating Online Courses That Your Customers Will Buy

Digital programs are a key asset of a portfolio business for a speaker, author or coach as they enable you to reach a wider audience & stop swapping time for money. We’ve coached hundreds of people to create their own online courses & we’ve created many of our own – we understand the behind the…

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Do You Need A Website?

As a speaker, author coach, you must attract the attention of your avatar. Today we ask whether you actually need a website to do that, given the amount of stages, memberships, directories and social media platforms that you can be seen through. Whether you are just getting started, or are someone established in your niche…

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The Difference Between Free & Paid Content

This is a question we get asked all of the time – how do you know what content to put in your blogs, FB lives, Lead Magnets etc. and what content or information should you charge for in your products & services. Every piece of content has its place. You must understand the intention of…

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